Yahoo + IndexTools = Better Web Analytics than Google Analytics??


Yahoo has recently acquired IndexTools – A Web Analytics Technology Company. The move seems to be one of those that can help them stay away from Microsoft acquisition. Yahoo has been my personal favorite since long, since when Google didn’t existed. The first website that I opened on Internet as a kid was Yahoo. Although I like Google for its search results and some other useful products like Google Analytics, Yahoo has been the first choice for all other domain needs.

The acquisition of IndexTools means that Yahoo now has access to ready made web analytics technology that can be used in number of ways. The most obvious is the web analytics tool like Google Analytics. They can offer it for free with some improvements in the programme, so that it can compete with Google. They can charge a nominal fee and provide some unprecedented features. Small and Medium Businesses can afford to pay nominal fee rather than paying thousands of dollars.

If Yahoo does not want to do anything, they can just sell the existing IndexTools products with the Yahoo Logo on it. IndexTools has two different versions: E-Business and Enterprise. Yahoo can offer the E-Business version free while charging for Enterprise version.

Well, I am not the authority to say anything on how Yahoo is going to treat IndexTools, but this is just what I can think of. Yahoo may come up with different solution all together, but it is for sure that they have to improve the product to compete Google in this area. They have to come up with a break through that can save them from Microsoft.

Let me in comments, what new web analytics features you would like to see…

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This entry was posted on Monday, June 30th, 2008 at 11:38 am and is filed under Black Hat Traffic, Search Engine Optimization, Traffic Generation, Website Traffic, White Hat Traffic, seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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